Funables: from 11.6% to 23.4% margin with repricing on bol

The challenge

Funables sells toys on bol.com in the Netherlands and Belgium: LEGO, PLAYMOBIL, Nerf, board games and more. Dozens of sellers often offer the same products, and the big toy shops change their prices several times a day.

Keeping up by hand is impossible. React too late and you lose the buy box; drop too far and you sell at a loss. Funables wanted sharp prices without ever going below its own cost price.

What Funables set up

• The shop connected through the official bol Retailer API.
• Cost prices that arrive automatically every hour from the supplier feed.
• One pricing rule: just below the cheapest competitor, at most one change per product per hour.
• A floor price that moves with the cost price, including VAT and bol commission.
• Switched live on 9 October 2026 for 1,555 products.

The result after 19 days

In 19 days Offerboxer made 4,993 price changes confirmed by bol, on 1,357 different products. That is more than 260 a day: work nobody can do by hand.

Notably, slightly more than half of those changes went up. As soon as a competitor got more expensive or sold out, Funables’ price followed upwards. That is how the estimated margin rose from 11.6% to 23.4% of revenue.

On 74.9% of its offers Funables is the cheapest seller, within its own floor price.

Measured on 27 October 2026 in the “Results since live” screen and the dashboard of Offerboxer: the 19 days after going live on 9 October compared with the 19 days before. Margin is the estimated contribution (revenue minus purchase cost and bol commission) divided by shipped revenue, over sales with a known cost price. Revenue and buy box share were lower in that period than in the 19 days before: with its floor price Funables chose margin over volume. This is a descriptive comparison; season and assortment play a part too.