Short answer. The relevant market price is the price bol compares yours with: what the same item costs elsewhere, shipping included. It sets your price stars and the maximum allowed price. If your price is above that, bol does not show your offer.
How bol sets it
bol first compares with the same item at other sellers that deliver to the Netherlands and Belgium, shipping included. Some offers do not count:
- offers with a delivery time of more than 14 days;
- business (B2B) offers;
- second-hand items;
- sellers bol does not consider reliable;
- bol itself.
Without comparisons, bol looks at the recommended retail price and at the price the item had on the platform before.
The maximum allowed price
The comparison price gives an upper limit: the comparison price plus shipping plus a buffer. bol calls it the maximum allowed price. Above it your offer is not visible. Lower the price and it comes back online by itself. In the Retailer API such an offer is listed as not publishable, with the reason "price too high" (code 4000).
How to check this weekly and restore it within your floor price: price too high on bol.
Where you see the market
In your seller account, the item details under My items include the price comparison. It shows the prices of other sellers on and off bol, who holds the buy box and how far your price differs. The price stars are the same comparison, turned into a score.
What this means for your pricing rules
- Set a ceiling. A maximum price in your rules stops an increase from making your offer invisible.
- The market moves without you. If competitors drop, a price that was visible yesterday can be too high today. Check hidden offers regularly.
- Floor above the limit? If your floor price is above what the market allows, becoming visible means selling at a loss. Then the question is whether to keep the item.