Short answer. Budgettopper is a label bol shows on products that are both affordable and good. A product only gets it when it meets four conditions at once: a price in the lowest price segment of its category, a price that is competitive in the market, positive reviews and popularity with customers. bol still picks the products by hand, once a month. You cannot apply, and the label can disappear again.
What bol announced on 21 October 2026
On its Partner Platform, bol explains how the label works. A Budgettopper carries the label on its product page, and bol also puts these products in the shop window: on category pages, in filters, in banners and in marketing campaigns. There is a separate page listing all Budgettoppers.
According to bol, the label is still in a test phase. Selection is done by hand on fixed criteria and will be automated later. The criteria may still change, based on results and customer feedback.
The four conditions
| Condition | What bol says | What you control |
|---|---|---|
| Lowest price segment | The price falls in the lowest price segment of the category. | Little: bol does not say how it draws the segment. |
| Competitive market price | The price is competitive in the market. | Your price against the market. bol does not say how it measures this; price stars are bol's existing measure of how sharp a price is. |
| Positive reviews | Customers rate the product positively. | Product quality, and content that sets the right expectations. |
| Popularity | The product is popular with customers. | Stock and visibility: an item that is often sold out sells less. |
bol publishes no numbers: no price limit, no minimum review score and no sales volume. Anyone who quotes a threshold is guessing.
What the label is not
- Not something you apply for. You do not need to do anything to be considered, and you cannot request it.
- Not permanent. When a product no longer meets the criteria, it can lose the label at the next selection. The other way round, a product can gain it at a later selection.
- Not immediate. bol reviews the selection monthly and does not apply changes to a product straight away, because assignment is not automated yet.
bol talks about products throughout, not offers. When several sellers offer the same item, it stands to reason that mainly the seller holding the buy box benefits from the label.
What this means for your price
Budget products have thin margins. At a low price, everything that is fixed per item weighs heavily: the fixed part of the commission and, if you use it, the LVB rate. A worked example with assumed amounts:
| Item | Product at €9.99 |
|---|---|
| VAT (21%) | €1.73 |
| Commission (assumed 10% + €0.40) | €1.40 |
| LVB, size XS, price under €16 | €4.30 |
| Left for purchase and profit | €2.56 |
If the purchase price is above €2.56, you lose money on every sale, label or not. Enter your own numbers in the floor price calculator; the LVB rates per size class are on LVB fees.
What to do and what not to do
- Set your floor price first. A label that lifts sales but eats your margin costs money.
- Do not drop blindly to the lowest segment. You do not know where the segment lies, and price is only one of four conditions. Without good reviews and sales, a lower price will not earn the label.
- Keep your price steadily sharp. A selection made once a month that does not pick up changes straight away suits a price that is always competitive better than a short promotion.
- Check monthly which products carry the label, in your category and among your own items. When an item's sales change suddenly, check whether the label appeared or disappeared.
Where a repricer helps, and where it does not
No tool can arrange the label: bol picks the products. What a repricer does is keep your price per item sharp against the market, within a floor price that includes your purchase price, VAT, commission and LVB fees. That keeps you competitive without dropping below your margin, with or without the label. Background: the relevant market price and commission per category.